Liberty Tax Service

Franchising Overview
If you’re going to look into buying a franchise, why not join a powerhouse?

Liberty Tax Service is the fastest growing international tax preparation company EVER! Entrepreneur magazine ranks us in their top Franchise 500 list (we’re #15 in their list of Best Low-Cost Franchises and # 8 on the list of Fastest Growing Franchise Opportunities); our management team has over 400 year’s worth of experience in the income tax industry and in franchising; and we have created a corporate culture that is unparalleled in the tax industry. Our mission statement says it all: Set the Standard. Improve Each Day. Have Some Fun. Liberty is unlike any other tax service. We embrace cutting-edge techniques such as our trendsetting guerrilla marketing program and our advanced technology.

Approximately 60 percent of the 180 million taxpayers in the U.S. pay someone to prepare their tax return. That number increases every year due to the complexity of the tax code. Even taking into consideration those who use CPAs and our competitors, that’s a huge market to aim for and we aggressively pursue those potential customers.

Our franchisees are given a proven operating system to work with. All of our years of experience have laid the foundation, but we don’t stop there. We are always open to new and better approaches to accomplishing our goals.

If you have a positive attitude and a great outlook on life, we are a perfect match. Take a moment to read over the enclosed material and let us know if you have any questions. Thank you for considering a life with Liberty.

Overview
You’re seriously thinking about going into business for yourself. Good for you. Now you need to figure out whether you want to go it alone, or join a franchise company that will give you support and guidance throughout your venture.

The good news is you do not need experience in the tax business to be a successful Liberty franchisee. You do need to believe in unparalleled customer service. That’s the backbone of Liberty’s way of doing business. You also need to commit to following our proven operating system. You won’t need to reinvent the wheel, we’ve done the hard work for you.

John Hewitt, Liberty’s CEO, has 36 years of experience in the income tax industry. He was with H&R Block during an explosive growth period when the company office count went from 4,349 to 9,076. As the founder and CEO of Jackson Hewitt Tax Service, he developed the organization to 1,735 locations in less than 16 years. And he’s making history now. Liberty Tax Service has grown to over 1,735 offices in just six years – a record in the industry.

Hewitt has been recognized nationally for his accomplishments. He has been on Accounting Today’s list of the 100 most influential people in accounting for three consecutive years. In June 2004, he was honored with the Ernst & Young’s Entrepreneur of the Year Award for Virginia.

Hewitt’s goal is to be the #1 tax man in the universe. Join him as he rockets to the top!

Liberty Tax Service Franchise Opportunities
We’re #1! Liberty Tax Service is the fastest growing international tax service ever! In eight years, Liberty Tax Service has grown to the size it took the other national tax franchises thirteen years to realize. Since its inception 8 1/2 years ago, Liberty Tax Service has continued to rise in the ranks of nationally recognized franchise opportunities. Low start-up costs and the certainty of taxation provides an enticing business opportunity in an arena historically dominated by one major player: H&R Block. There’s a growing market since more and more and more people pay taxes each year. It’s recession-proof, since paying taxes is a certainty regardless of the current economic forecast, or fluctuating stock market. Over 60% of taxpayers paid a preparer to do their taxes for them last year. Liberty Tax Service is an aggressive player with over 1,400 offices in the US and Canada.

Liberty’s growth is fueled by a proven operating system that has been fine-tuned by the leadership and field support staff’s 400 total years of tax experience. Founder and CEO John Hewitt has worked 36 tax seasons, including 12 with H&R Block. Then, he founded Jackson Hewitt, and grew it from a regional operation to a national force in the industry with over 1,735 offices.

No prior tax experience is required to put this proven system to work for your success! Are you ready to build a tax business on this cornerstone of expertise with support in training, marketing, software, research, and development?

Tax Industry Perspective: A Growing Market
One major player, H&R Block, has dominated the tax industry for nearly 58 years. More and more people must file a tax return each year. The IRS projects that the number of individual returns filed will grow at 1.5% a year through 2008. Sixty percent of taxpayers paid a tax preparer to complete their taxes in 2002.

Liberty Tax & Tech Support
Tax laws are constantly changing and it is Liberty’s Tax Support team’s job to keep up with all of those changes. Tax Support continuously researches tax information and provides updates to our franchisees in the form of educational materials and news alerts. The Tax Support division has a help line set up to answer any tax and software questions. During tax season this help line is staffed 24 hours per day, seven days a week.

Communication is the most important commodity in running an international franchise company. Liberty has developed a sophisticated Intranet system called ZeeNet. Franchisees use ZeeNet to check calendar events, go on the franchisee discussion board and see what’s new at Liberty.

ZeeNet also contains downloadable ad artwork that can be customized to suit each franchise office. It also includes samples of door hangers, coupons and other advertising materials, so that franchisees can see the product when they buy their marketing supplies.

Speaking of supplies, franchisees can order everything from brochures to signs to Liberty wear just by going to ZeeNet and clicking on the links for our national vendors.

Our technology department is constantly enhancing the methods used for tax preparation. Interview-based software and e-file developments are top priorities.

Technology troubleshooters visit new franchise offices nationwide in order to assist each office in getting up and running before tax season starts. They help set up the computers, explain how everything works and ensure that the equipment will run smoothly during tax season.